Business Spotlight: ‘Pulp’ Opens in Downtown Euclid during Covid-19 Pandemic

Euclid resident and owner Barry Young is assisted by his family during a ribbon cutting at the ‘Pulp’ grand opening on July 7, 2020. 

In these uncertain times when some businesses are ceasing operations, ‘Pulp: Juice and Smoothie Bar’ is a bright spot both figuratively and literally: an $85,000 interior renovation features splashes of the local chain’s signature green and orange hues, near perfect color matches to their Matcha Match and Mango Tango smoothies.

‘Pulp’ opened in Downtown Euclid in early July 2020 with a ribbon cutting hosted jointly by the City of Euclid and Euclid Chamber of Commerce. Barry Young, Euclid resident and owner of this ‘Pulp’ location, was there with his wife and children to celebrate their first day in business.

When asked for his reaction after the first few weeks of business, Barry was stunned – in a good way. “Almost every customer that comes in says how thankful they are that we opened in Euclid and how happy they are for us being here.” Barry added, “we have been overwhelmed by the support from the community.”

Dru Christine of Cleveland is one such supporter and working her way towards frequent visitor status. “It was exciting to see the ‘coming soon’ sign and I am happy that the business pushed through and opened in spite of the pandemic” she shared. “From the looks of this location each time I’ve visited, it is clear that I was not the only one excited about it!”

And what’s not to like? Anyone can benefit from an immunity boost these days (Barry suggests trying a ‘Pulp Enhancer’) and adding to Euclid’s growing small business and restaurant scene is certainly part of the City’s vision.

“We are thrilled to welcome ‘Pulp’ to Euclid!” Said Mayor Holzheimer Gail during her remarks to a few dozen employees, customers and city officials during the grand opening, “they are a great addition and I wish Euclid resident and owner Barry Young and his family great success! The strawberry banana smoothie may be my favorite, but I look forward to trying many other flavors.” 

When you go: masks are required to enter and physical distancing is enforced.

The storefront is located next to Art Alley - the octopus mural (‘Expansive Embrace’ by artist Charley Frances) is painted on one of the exterior walls. The shopping plaza owned by Carter Properties recently underwent a façade renovation and the City of Euclid’s Storefront Program is a proud participant in the ‘Pulp’ sign. The front door is on Lakeshore Boulevard with additional parking in the municipal lot behind the building.

Allison Lukacsy-Love

Allison Lukacsy-Love is the Community Projects Manager at the City of Euclid. You can reach her at (216) 289-8160 or by email at

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Volume 11, Issue 8, Posted 6:26 PM, 08.10.2020