Euclid Businesses Learn to “Grategize”

Motivational speaker Lisa Ryan encouraged the use of gratitude in business at a recent luncheon hosted by the Euclid Chamber of Commerce.

Research suggests that 68% of customer turnover for a business is due to customers feeling ignored.   That was the message from Lisa Ryan, a motivational speaker who focuses on customer service strategies and marketing, at the East Side Irish American Club on Wednesday, September 24th. 

The event was called “Grategize Your Business,” and was hosted by the Euclid Chamber of Commerce. “Grategize” is a creative combination of “gratitude” and “strategize.”  The theme of the event was how to effectively attract and retain customers through gratitude and appreciation, and how to incorporate it in the workplace.

Members of the Chamber and Euclid’s business community learned about various ways they can work to keep customers satisfied with their business.  Emphasis was given to the simple ways of expressing appreciation and gratitude, and how it can go a long way when attracting new customers. 

Ms. Ryan also presented strategies that businesses can take to incorporate gratitude and appreciation in the workplace, such as showing appreciation for an employee’s hard work.  Such actions can lead to more business, and ultimately more customers.   

Attendees were left with of a quote from Mother Theresa; “People are more starved for appreciation than they are for bread.”  This simple reminder and the strategies presented by Ms. Ryan are sure to help Euclid businesses grow and prosper by using strategic gratitude. 

Ms. Ryan is the author of seven books, and is featured in two films including the award-winning, “The Keeper of the Keys” with Jack Canfield of Chicken Soup for the Soul.  The event was part of the Euclid Chamber of Commerce Luncheon series.  Information on upcoming Chamber events is available at www.euclidchamber.com.